Logos
Posted: Tue Jun 14, 2011 11:36
As I have promised - something old, and something even older.
Now - I still have no clues about what and who wants the logo to be. I'm working on a lettering alone, which seems to be always the best bet in such situation.
Usually a pack like ours includes:
colorful logo
grayscale logo for grayscale printing
b&w only logo
The above, but with variations or made for a specific purpose (drawn by hand, looking like foliage)
templates under visual identity stuff: banners, t-shirts, stickers, various gadgets
stuff we don't want: letter paper, car decor, business cards
Probably whole "visual identity" packet in our case would include also factions and sub/sideprojects that somehow stick together with the main project visually.
What I have done so far is not here, at least not all of it. But I have it in the working file.
I showed Snowdrop like 5 logo lettering concepts, really "different" five - blackletter, cursive, carolin-like, and he picked the most decorative, that I think would be good for wedding vodka. He pointed me it was not as readable, as he wanted.
So I thought - what the heck, I can make it less wedding and more readable at the same time.
What I wanted to avoid, however, is logo looking like Dali's signature (http://farm4.static.flickr.com/3243/292 ... 580e6c.jpg )
So here you have it: previous work above and smaller, new things below. It looks quite like "not a child of" what's above. I'll be narrowing the style step by step, as the work progresses, those pieces need little work to the stage you see now and 100x more from here to finish.
Now - I still have no clues about what and who wants the logo to be. I'm working on a lettering alone, which seems to be always the best bet in such situation.
Usually a pack like ours includes:
colorful logo
grayscale logo for grayscale printing
b&w only logo
The above, but with variations or made for a specific purpose (drawn by hand, looking like foliage)
templates under visual identity stuff: banners, t-shirts, stickers, various gadgets
stuff we don't want: letter paper, car decor, business cards
Probably whole "visual identity" packet in our case would include also factions and sub/sideprojects that somehow stick together with the main project visually.
What I have done so far is not here, at least not all of it. But I have it in the working file.
I showed Snowdrop like 5 logo lettering concepts, really "different" five - blackletter, cursive, carolin-like, and he picked the most decorative, that I think would be good for wedding vodka. He pointed me it was not as readable, as he wanted.
So I thought - what the heck, I can make it less wedding and more readable at the same time.
What I wanted to avoid, however, is logo looking like Dali's signature (http://farm4.static.flickr.com/3243/292 ... 580e6c.jpg )
So here you have it: previous work above and smaller, new things below. It looks quite like "not a child of" what's above. I'll be narrowing the style step by step, as the work progresses, those pieces need little work to the stage you see now and 100x more from here to finish.